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If you are only networking, you’re not doing all you canAs someone who has struggled with starting up new small businesses, I’ve spent a lot of time reading books and blogs about the importance of networking and finding leads. Soma Datta’s book, “Fearless Follow-up” stands apart, because she goes beyond merely finding leads and takes you down the path to conversion. She rightfully identifies that fear is an obstacle for many of us, and then provides a clear and concrete path out of the fear. I expected the book to be something of a thought exercise, but it’s much more practical than that, which both surprised me and pleased me. Don’t relegate this book to the shelf. It belongs on your desk, open, where you can see it every day, scribble in it, and let it prompt you to take action and follow-up fearlessly.
Soma presented “Negotiate with Confidence” for Women In Networking (WIN). Immediately afterward two of our members approached me to say how much they learned and suggested that we bring her back for a “part 2” to learn even more. Soma professionally presented useful information and insights, and she was responsive to questions from the audience. We would definitely be interested in having her present again.
As I’m getting ready for another networking event, I look over on my wall at Soma’s 5 Tips to Network with Confidence. It’s been three months since my training session with Soma, and I still have her tips up on my wall. Thank you, Soma for the simple reminder that networking isn’t only about sales, it’s about relationship building. And to not forget my business cards!
It is the rare person who can combine business experience and expertise with the ability to teach and create a curriculum based on that expertise. Soma is that person. She is an accomplished educator and business woman and helps others to be accomplished in business and teaching. I’ve had the honor of working with Soma in several ways including business growth presentations and workshops. Most recently, she brilliantly transformed my networking content into interactive workshop curriculum that can be customized for various audiences. Having the curriculum modules means I will be able to extend my expertise and mission by being able to license other professional facilitators to run workshops using the material. And to top it off, Soma adds a dose of authentic care and excitement to the curriculum development process.
[Soma’s Networking Success] is a great workshop for newbies and old hands alike. It busts some myths and explores your mindset about networking events, questions to ask yourself to set clear goals, and then moves to tips and insights. First-rate, practical material one can begin to implement immediately.
I’ve collaborated with Soma as a speaker in her Managing Diversity in the Workforce course and as part of the School of Business Advisory Board. What has impressed me most is the way in which she blends her business mindset with her role as an educator. She has a rare combination of business savvy, teaching skills, and the ability to connect with students that make her classes relevant and personal. She embodies the new model of teacher required for preparing a 21st Century workforce.
Soma is one of the most passionate and dynamic marketers I have had the pleasure of working with. She has extensive knowledge of developing and activating challenging and multifaceted promotional campaigns while ensuring she is continuously driving to meet the business objective at hand.
Simple, yet ingenious!In her book Fearless Follow-Up: How to Turn Conversations into Clients, Ms. Datta turns the current mindset on its head and reorients the strategy on the idea of first determining what your best outcome would be for each networking event. This practical guide includes tools designed to help you plan for not only the right kind of follow-up but more importantly, with whom you will follow-up.
One small paragraph won’t suffice for Soma Jurgensen. … She commands attention in the classroom and extracts critical thinking at microscopic and telescopic points of view. Soma exudes confidence, dignity, and compassion in everything she does. She embraces technology, employs myriad teaching methods, and is comfortable in leadership positions big and small.
“Soma is a truly skilled facilitator/trainer and speaker with an engaging, clear and effective style. She inspires new thinking/behavior and provides a refreshing approach to networking which is actionable and intentional.”