“If only my customers (partners, employees) knew…” Have you made this statement?
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Soma is one of the most passionate and dynamic marketers I have had the pleasure of working with. She has extensive knowledge of developing and activating challenging and multifaceted promotional campaigns while ensuring she is continuously driving to meet the business objective at hand.
If you are only networking, you’re not doing all you canAs someone who has struggled with starting up new small businesses, I’ve spent a lot of time reading books and blogs about the importance of networking and finding leads. Soma Datta’s book, “Fearless Follow-up” stands apart, because she goes beyond merely finding leads and takes you down the path to conversion. She rightfully identifies that fear is an obstacle for many of us, and then provides a clear and concrete path out of the fear. I expected the book to be something of a thought exercise, but it’s much more practical than that, which both surprised me and pleased me. Don’t relegate this book to the shelf. It belongs on your desk, open, where you can see it every day, scribble in it, and let it prompt you to take action and follow-up fearlessly.
“Soma is a truly skilled facilitator/trainer and speaker with an engaging, clear and effective style. She inspires new thinking/behavior and provides a refreshing approach to networking which is actionable and intentional.”
It was my pleasure to work with Soma Jurgensen during a strategic planning session that we launched in 2013. From 2010 to 2012, our organization saw substantial growth. However, like most organizations, we found that our marketing efforts and business process needed some assistance, as this growth had come at a significant expense to the organization. Soma worked with us and helped to identify strategic improvements that would deliver sustainable and profitable growth that was aligned with our technical capabilities.In a few meetings, Soma was able to create surveys and helped us interview senior management and customer facing employees. She correlated the survey data and she setup up strategic planning sessions with the leadership team. Soma then helped us identify process improvements and suggested ways to promote our organization and capabilities.Soma is energetic, enthusiastic, engaged and ‘pulls no punches.’ She will tell you exactly what you need to do to improve. I highly recommend Soma in any marketing campaign or business process improvement initiative.
Soma constantly challenged my thinking and pushed me to greater success; working with her was an invaluable experience. I was fortunate to have Soma Jurgensen as an instructor in college and was immediately blown away by the amount of knowledge she had and her ability to explain things in a comprehensive way. Throughout my time working with Soma as her work-study she was able to help guide my passions and show me how to go out in my industry and make success happen.
Soma presented “Negotiate with Confidence” for Women In Networking (WIN). Immediately afterward two of our members approached me to say how much they learned and suggested that we bring her back for a “part 2” to learn even more. Soma professionally presented useful information and insights, and she was responsive to questions from the audience. We would definitely be interested in having her present again.
I’ve collaborated with Soma as a speaker in her Managing Diversity in the Workforce course and as part of the School of Business Advisory Board. What has impressed me most is the way in which she blends her business mindset with her role as an educator. She has a rare combination of business savvy, teaching skills, and the ability to connect with students that make her classes relevant and personal. She embodies the new model of teacher required for preparing a 21st Century workforce.
Simple, yet ingenious!In her book Fearless Follow-Up: How to Turn Conversations into Clients, Ms. Datta turns the current mindset on its head and reorients the strategy on the idea of first determining what your best outcome would be for each networking event. This practical guide includes tools designed to help you plan for not only the right kind of follow-up but more importantly, with whom you will follow-up.
If you’re looking for a way to get your team buzzing, her ebook “Leading Teams that Get Results” is filled with practical ways to improve the way your team works. I’m going to begin using her suggestions right now – I can’t believe it’s FREE! The sections that really stuck with me are: Understanding Team Dynamics, Clarifying Team Dynamics, and Call-Out Culture. Soma has a way of presenting information that engages her audience and excites them to take action. She is a big part of leading my team to S.U.C.C.E.S.S.”
Soma is a Word Master. She relays your message successfully to your audience. So much so it resonates with them, and they remember the message long after their delivery. Be it website copy, presentation content, application submissions or a letter to a client; Soma always knows the right words to say and always in the right tone. She is brilliant and focused and always follows through with her commitments. Having Soma on my Marketing Team is the best investment I could have ever made.