Guest blogger: Jennifer Radke, Socially Inspired In today’s digital world we have all heard about the importance of building your online personal brand. All too often, people don’t realize that personal branding is not just for the job seekers or...

I am writing this blog post just after Martin Luther King Jr. day. As is my yearly tradition, I just finished reading Mr. King’s “I Have a Dream” speech. This year, I was struck by how powerfully MLK communicated his...

The majority of the participants in my networking training sessions have one thing in common — they hate networking. I intentionally used the strong word, “hate,” because that’s the word my trainees use. The source of their vehement reaction is...

I found loads of resources about what to do to engage clients, customers, and employees as I began my research for this third post in the three-part series that started with 3 Notes to Scale Up Your Sales. The one piece of...

Authors of executive summaries often present a dry, top-line view of a report’s information. Taking a marketing approach to writing your executive summary—thinking of the CEO as one of the most significant consumers of your information—can improve the chances that...